01
Content creation
The heart of what we do. Photos, carousels and short videos made from your real business — dynamic, engaging, and built to tell your story.
RootWork
Media
Grow Deep. Reach Far.
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Bedrock — you have arrived
Grow deep.
Reach far.
Social media and an online presence for small, family-owned businesses — so your customers can finally find you.
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About
Rooted, then reaching.
RootWork helps small, family-owned businesses build a social media and online presence, enabling them to grow their clientele and achieve new successes.
You know you should be online. You have zero time and no interest in learning it — you're busy running the business. Meanwhile your competitors show up when customers search, and you don't. That's the gap we close: for grocery shops, salons, trades, rentals — any small business, anywhere. We work remote-first from Sherwood Park, Alberta.
Services
In 90 days, your business looks alive online — and your customers can finally find you.
Strategy is part of every package — never an upsell. We promise what we control: content live, profiles optimized, response times — and we report every inquiry that comes in.
02
Posting & scheduling
A steady publishing rhythm, planned ahead and held to, so your feed never goes quiet.
03
Copywriting & community management
Captions in your voice, and every comment and message answered — so people talking to your business get a business that answers.
04
Newsletters & website content
Email newsletters that reach your customers, and website words that finally match the real business behind them.
Packages
$0 setup fee · month-to-month · cancel anytime. Deliverables are always spelled out by format — you'll always know what you're paying for.
Seed
$500/ month
- TikTok + Facebook, set up and optimized
- 12 posts per month — 8 static or carousel, 4 short videos
- Captions, hashtags, and scheduling handled
- Monthly report: what ran, and every inquiry that came in
- 1 revision round
Growth
$900–1,200/ month
- Everything in Seed
- 16–20 posts per month, including 4–6 short videos and stories
- Every comment and message answered within one business day
- Monthly strategy call
- 2 revision rounds
Deep Roots
$1,500–2,500/ month
- Everything in Growth
- Email newsletters reaching your customers
- Website content
- Quarterly strategy review
- Your brand look and voice, everywhere
Need a website? That's always its own line item, never buried in the retainer — $2,000–3,500 one-time, or from $299/month.
Platforms we manageTikTok · Facebook · Instagram · LinkedIn
How We Work
We start by listening.
- 01
We talk
A short conversation about your business, your customers, and what makes you different.
- 02
We build your foundation
Brand voice, content pillars, optimized profiles, and your first month's calendar.
- 03
You approve, we run it
You get the calendar up front; a quick yes and everything is created, scheduled, and posted for you. You send us phone photos and voice notes from the shop floor — we turn them into content.
- 04
You see everything
A plain monthly report: what ran, what people said, who inquired.
We use modern AI production tools to keep your costs reasonable — and human judgment, local knowledge, and Amanda's eye on every single piece before it ships.
We keep clear office hours, and the work fits around real life — the same respect for time we promise our clients.
Founder
Amanda Swaby-Ollenberg
Founder & Creative Director
“Hi! I'm a Jamaican-Canadian mom of 4 based in Sherwood Park, Alberta. I help small businesses organize their social media so they can attract more customers and build a strong, lasting foundation for growth. I know what it means to juggle a lot and keep everything running.”
Amanda's Jamaican heritage is her creative signature — the storytelling instinct, the eye for design, the way a piece of content should feel. She understands small family businesses because she's building one: a family business helping family businesses.
“I bring that same dedication, care and consistency to every business I work with.”
Contact
Tell us about your business.
One email is enough to start. Say who you are, what you do, and who you're trying to reach — no pitch deck, no jargon, no pressure.
Replies within two business days, during office hours.